Want to get real email results? Try to get to know your audience

[jalann]

Hi everyone! Just want to share something that has made a big difference in my thinking. After reading https://flowium.com/blog/personalized-email-marketing/, I realized that I was essentially sending out emails blindly. No segments, no logic based on behavior - just mass emails. Once I started segmenting newsletters based on purchase history and preferences, I saw how things changed. ROI increased, engagement improved and there were far fewer complaints. If you want people to be interested in your mailings, first show them that you care about their needs. It's very simple.